Large screen manufacturers brand development is the mainstream

At present , the domestic Ultra Narrow LCD splicing system the main technology manufacturers are concentrated in the hands of foreign countries , resulting in the domestic market is flooded with assembly machines , product homogeneity serious, in this case , how to grasp their brand positioning in order to achieve brand value and have their own advantages to develop marketing channels is the current mainstream big screen manufacturers to develop the direction of development .
Homogeneity in all competitive industry are likely to occur , the lcd module splicing homogeneity within the industry is mainly homogenous liquid crystal panel , but the panel is not equivalent to the homogeneity of the homogeneity of splicing systems , in fact, because the level of technology, manufacturing quality control, differences in levels of production , LCD splicing market products in quality , there are very different , with the upper panel displays superior resources and have long experience in the production of the vendor's products quality and more reliable.
DID Technology technicians Tangxiang En said: "The 46 -inch LCD panel production line investment is huge, requires huge capital investment, research and development costs greater worldwide manufacturers do not have much , but this market in China has been investing overdose ; domestic the strength of the enterprises do not need self-built LCD panel production line, you can deepen their own image processor chip R & D , and Apple phones similar , even if the screen , and many other hardware products are not their own production, but can also make high-quality products . "
Development of market channels to be combined with manufacturers to their own characteristics , the ultimate aim is to achieve win-win complementary vendors and channels together for the vast number of projects and provide customers with better products, more convenient access and more attentive service .
Currently TFT Lcd Modules splicing industry infighting makes good and bad quality of products on the market , many small and medium enterprises in the service can not keep up , the lack of systematic application development and implementation of the solution is poor , allowing customers to choose products face greater risk ; another vicious price competition makes the whole industry is in profit or even negative interest is not conducive to the LCD splicing overall industry 's healthy development. But the fierce market competition will make those who pay attention to brand , technology, products and channels, enterprises gradually grow , liquid crystal display market in the future , those who have a complete industrial chain advantage , continuous technological innovation, overall service ability, the ability to customize client solutions strong manufacturers will be the ultimate winner.
Brand positioning and value realization requires a long time to see results , you can use market segmentation approach to the delineation of the scope of their markets and increase their brand added value. In fact, the large-screen display system now has presented brand development trends, industry threshold is gradually improving , large-screen enterprise wants to become bigger and stronger , and in the fierce competition, brand development is the only one can go road.